Group+4+2007+Retreat

Professional development should be equal across the Chapters Better understanding of why we are here Networking and exchange of ideas Marketing should be part of the Strategic Goal of the Executive Director Each Committee needs to include a Marketing strand in order to create, establish and be our "Identity" Can AzTEA help define Integration for the State of Arizona.... we need to if we want to be a leader in the State
 * Put the brand back into AzTEA

What's in it for me? Teachers - actually Districts - need to see the value of their teachers and other district employees being members. AzTEA needs to become an example of 21st Century Learning Community. Do you want to be part of the community? What part of the community do you want to be part of. Why aren't we sharing with all the community? Can we build a system that everyone can determine where they best fit -- active participants, lurkers.**


 * __AzTEA Strategic Goals 2007-2008__**

__Strategic Goal 1: Hire a part-time Executive Director__ Strategic Objectives: 1. Develop policies and procedures governing hiring, supervision, and firing of Alliance staff 2. Identify and/or develop a sustainable revenue stream to support the addition of a part-time Executive Director and part-time administrative staff (continue Barbara) 3. Hire a part-time Executive Director in the 07/08 fiscal year 4. Explore the fiscal infrastructure needed to support a full-time Executive Director in fiscal year 08/09 Primary Committee(s): 1. Executive 2. Finance

__Strategic Goal 2: Develop the Alliance’s advocacy on important policy issues__ Strategic Objectives 1. Develop and refine position statements on public policy that are in alignment with the Alliance’s goals and objectives 2. Develop and refine position statements on public policy that are in alignment with ISTE’s goals and objectives 3. Develop and strengthen relationships with statewide organizations **(such as ASA, ASBA, ASBO, etc)** and institutions that share similar interests to those of the Alliance 4. Communicate the Alliance’s policy statements to the appropriate institutions and organizations Primary Committee(s): 1. Advocacy and Public Policy 2. Communication

__Strategic Goal 3: Support and expand services to the membership__ Strategic Objectives 2. Establish a vehicle for membership communication/sharing of resources for educators.** 1. Continue to refine the offerings of the three state conferences 2. MEC and ASU East Technology Fair 3. Refine professional development activities offered at the chapter level 4. Develop on-line resources for membership services (registration, payment, receiving timely communications, etc.) and conference services (proposals, scheduling, registration, payment, etc.) 5. Develop two new professional development activities within each chapter 6. Develop one new member service that does not currently exist Primary Committee(s): 1. Membership Services 2. Communication
 * 1. Define what membership in AzTEA means. (Value proposition)

__Strategic Goal 4: Stabilize and increase revenue to support the Alliance’s activities__ Strategic Objectives 1. Increase current revenue streams from existing resources (Corporate Partners and conferences) by 10 % (approximately $11,000). 2. Identify new funding sources (grants, donations, etc.) to increase current revenue by 5% (approximately $5,000). 3. Identify a sustainable revenue stream to support the Alliance’s staff (including the addition of a new part-time Executive Director). Primary Committee(s): 1. Finance

__Strategic Goal 5: Recruit Board membership to increase diversity on the Board__ Strategic Objectives 1. Identify and recruit potential Board members to ensure the diversity of the Board. 2. Identify and recruit potential Board members to ensure that the Board has the requisite knowledge and skills to function as a governing board 3. Insure that all Board documents (Board Manual and Bylaws) are up-to-date and on file. Primary Committee(s): 1. Board Governance

1. The ED will make known the actual role and vision of AzTEA -- not just Technology, but experts in Curriculum Design and the utilization of Technology -- it's invisibility in Curriculum --- MARKETING our Position Statement.
 * __Executive Director Discussion__

2. Communicate/Advocate to district level administrators regarding role and benefits of AzTEA for district employees. Provide communication and representation with appropriate professional oganizations and policymakers on the local, state and national level. -- Coalition Builder

3. Assist conference chairs in all aspects of the conference series responsibilities. Preparation, promotion, sponsorship and underwriting activities.

4. Actively solicit and obtain revenue sources and establish a business structure - Grants, Foundations, Corporations, etc.

5.

Worker bee -- administrative assistant to the board, full time Marketing Specialist -- to package AzTEA ED who can be the Evangelist**